Pharmaceutical marketing communication should be honest, relevant and provide knowledge
Medical knowledge is the backbone of doing pharmaceutical marketing communication to both patients and health care professionals. And is the key to coming up with great marketing ideas. So is the understanding of the patients’ situation, the medical markets and relevant regulations. It is a specialist job combining these. It is after all one of the most regulated disciplines within marketing. Many marketeers can be put off by this. However, there are still plenty of possibilities.
What are the goals of medical marketing
The goals of healthcare marketing is to educate, motivate and inform. Target audiences can be health care professionals, such as physicians and nurses, patients, carers, legislators or others. Good medical marketing will facilitate the appropriate use of drugs while minimizing the risk of medication errors. Of course it should also promote your brand. Remember to be clear about your objectives.
What you do should support your general marketing objectives. That is why a good medical marketeer also needs a good basic marketing understanding. Ideogen Medical Marketing believes in brands. And we believe that medical marketing is essential in supporting and building strong brands in healthcare.
We offer full service solutions, inbound marketing, as well as 3D and virtual reality
Ideogen Medical Marketing partners with ad agencies. They have experience in healthcare marketing. That is why we are able to offer you a full-service solution. We will also be happy to work with your existing agency. Our newest partner agency is Connected. We also work with MediaMedic to be able to create compelling medical 3D animations as well as virtual reality solutions. Equally interesting for pharmaceutical marketing communication and especially for medtech and medical devices. Of course we can also help with your digital marketing needs and marketing strategy.
We will also help you get started with inbound marketing. Inbound marketing provides new possibilities in connecting with customers. Successful inbound marketing is about delivering the right message to the right audience at the right time. As such, good content is key. Both to getting customers started on the journey, but also to make sure, they stay connected. To help you with your inbound marketing needs Ideogen Medical Marketing partners with Propellos and Connected.
Medical marketing tools and solutions
There is no one way of doing medical marketing. That is why we offer a range of different tools and medical marketing solutions to fit your needs.
- Medical writing
- Patient communication
- HCP communication
- Content writing
- Educational tools
- Inbound marketing solutions
- Development of sales aids
- Web and SoMe content
- Product monographs
- Review of scientific literature
- Mode of Action
- Digital marketing
- Marketing strategy
- 3D and virtual reality visualizations